Responsibilities

• Develop and execute full-funnel demand generation campaigns targeting US consumers across digital, social, search, programmatic, direct mail, and emerging channels
• Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency
• Build and manage campaign calendars, budgets, and performance targets in close partnership with the Demand Generation Director
• Design and run structured A/B and multivariate tests across creative, copy, audience segments, channels, and landing experiences — with a clear hypothesis and learning agenda behind every test
• Build and maintain dashboards that track key recruitment metrics including CPL, conversion rates, panelist quality, and channel ROI
• Translate data into clear, actionable insights that continuously improve campaign performance and inform future strategy
• Bring a highly analytical lens to every decision — you are equally comfortable in a creative brief and a performance report
• Serve as the day-to-day lead for external agency partners, managing briefs, timelines, deliverables, and performance reviews
• Push agencies to deliver their best work while maintaining a collaborative, results-oriented relationship
• Ensure agency output is aligned to Nielsen's brand standards, campaign objectives, and recruitment goals

Requirements

• 6–10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus
• Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results
• Deep experience managing agency relationships — you know how to brief well, push for better, and hold partners accountable
• Highly analytical mindset with hands-on experience building performance dashboards and translating data into campaign decisions
• A genuine test-and-learn mentality — you move fast, measure everything, and apply learnings without ego
• Strong creative instincts paired with the ability to evaluate and brief consumer-facing creative effectively
• Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides)
• Proficiency with marketing platforms and tools including paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools
• Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Gemini) and the ability to use them to accelerate campaign development, analysis, and reporting
• Expert-level written and verbal English communication skills; able to present clearly to senior stakeholders and write compelling consumer-facing copy direction
• Highly collaborative — you build strong relationships across functions and bring people along with you, not around them
• Comfortable with ambiguity and energized by building in a space where not everything is defined yet

Benefits

• comprehensive health and wellness plans
• a 401(k) with a Nielsen company match
• a generous paid time off policy
• depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility