Manager, Demand Generation & ABM

Responsibilities

• Execute Demand Generation Campaigns
• Implement demand-generation campaigns across priority audiences, accounts, segments, and solutions.
• Build and launch measurable demand programs designed to create, capture, and progress commercial interest.
• Set up campaign objectives, audiences, offers, journeys, conversion paths, and funnel outcomes.
• Deploy tactics across the appropriate mix of paid, owned, earned, digital, event, content, email, and web.
• Track the connections between audience engagement, demand creation, pipeline progression, and revenue.
• Manage Account-Based Marketing Programs
• Execute the ABM campaigns for priority accounts and segments.
• Collaborate with Sales to support target-account strategy, segmentation, buying groups, and engagement objectives.
• Set up one-to-one, one-to-few, and one-to-many ABM programs within marketing platforms.

Requirements

• 4–6 years of B2B demand generation, digital marketing, ABM, or related experience, ideally in enterprise technology. (Reduced from 10+ years)
• Hands-on experience building and managing multi-channel demand-generation campaigns.
• Practical experience executing account-based marketing, including platform setup, personalization, and account-level measurement.
• Understanding of enterprise B2B buying journeys and multi-stakeholder sales cycles.
• Strong knowledge of paid media setup, digital acquisition, email nurture, and conversion optimization.
• Hands-on experience working directly within CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM platforms (e.g., 6sense, Demandbase).
• Strong understanding of funnel measurement and Marketing-to-Sales handoffs.
• Strong analytical orientation and creative problem-solving skills.
• Comfortable operating in a global, cross-functional organization.

Benefits

• Ookla, an Accenture Company, offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.
• We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.