Manager, Data & Tech

Responsibilities

• Client Onboarding & Auditing: Technical audit of new clients' tracking infrastructure; design custom implementation blueprints covering Google Tag Manager (GTM), Google Analytics 4 (GA4), and customer data streams.
• Signal Resiliency & Attribution: Implement Server-Side GTM and Conversions API (CAPI) protocols (Meta, Google, TikTok) to recover lost signals, improve match rates, and optimize performance marketing attribution for agency accounts.
• Multi-Client CDP Management: Configure and manage Customer Data Platforms (CDPs) to unify first-party data, build high-value audience segments, and push unified cohorts directly to multi-channel execution platforms.
• Agency DCO Scalability: Partner with creative and programmatic media teams to set up data feeds and decisioning engines for Dynamic Creative Optimization (DCO) campaigns, ensuring seamless asset mapping and real-time execution.
• Scope & Scope Definition: Collaborate with account directors to write technical Statements of Work (SOWs), estimate implementation hours, and act as the subject matter expert during new business pitches.

Requirements

• Enterprise GTM & GA4: Mastery of cross-domain tracking, custom data layers, server-side tagging architectures, and GA4 BigQuery configurations across diverse client tech stacks.
• CAPI Specialists: Hands-on experience deploying direct or gateway-based server-side marketing APIs to improve performance media attribution.
• CDP Operations: Experience managing multi-tenant or enterprise instances of tools like Segment, Tealium, or ActionIQ to orchestrate cross-channel data.
• Agency Ad Tech Ecosystem: Expert-level knowledge of major ad servers and dynamic engines like Innovid, Flashtalking, or Google Campaign Manager 360.
• Agency Background: 4+ years of experience working inside a digital media, programmatic, or full-service advertising agency environment.
• Client-Facing Presence: Excellent executive presence and communication skills; capable of explaining complex data schemas, cookie deprecation, and tracking code to non-technical client brand managers.
• Velocity & Agility: Proven ability to manage deliverables across 4 to 8 active client accounts concurrently under tight media launch deadlines.