Responsibilities

• Develop and execute Consuela’s customer retention and lifecycle marketing strategy across email, SMS, and direct mail
• Own the performance of CRM and owned marketing channels with accountability for retention, repeat purchase behavior, engagement, and customer lifetime value
• Build and optimize highly segmented customer journeys, automated flows, and campaign strategies designed to deepen customer relationships and increase conversion
• Partner cross-functionally with Marketing Strategy, Brand Creative, Digital Commerce, Retail, Customer Experience, and Analytics teams to deliver cohesive and customer-centric experiences
• Analyze customer data, behavioral trends, and campaign performance to identify opportunities for optimization, incrementality, and growth
• Develop sophisticated audience segmentation strategies based on customer behavior, purchase history, lifecycle stage, and engagement patterns
• Create testing frameworks across messaging, timing, creative, audience segmentation, and promotional strategy to continuously improve performance
• Oversee lifecycle automation including welcome, post-purchase, win-back, loyalty, replenishment, VIP, and re-engagement flows
• Partner with external vendors and agency partners as needed to support retention marketing initiatives and direct mail execution
• Drive strategic direct mail initiatives as an integrated component of the broader digital marketing ecosystem