Responsibilities

• Lead the annual Customer Marketing planning process for 3rd party delivery partners inclusive of strategy, tool development, communications and measurement
• Develop omnichannel customer marketing programs in collaboration with off-premise retail teams rooted in shopper insights and an understanding of market dynamics to address key customer/shopper needs
• Lead critical eCommerce strategic project initiatives to advance Molson Coors Market Share of online sales
• Understand national brand strategies and programs to tailor to your retailers’ needs based on business priorities
• Drive monthly business reviews and continuous investment analysis to ensure strategic alignment and the greatest possible business impact.
• Partner with Sales to build collaborative, strategic partnerships with your retailers in store, digital, and eCommerce teams
• Be an eCommerce SME to cross functional teams including Retail, Brand, Shopper and Field Marketing to build organizational eCommerce capabilities
• Manage agency scope including building annual scope plan requirements
• Monitor, validate and advocate for portfolio content accuracy across online retailers to support discoverability, conversion and overall eCommerce growth

Requirements

• You have a Bachelor’s degree in Business Administration, Marketing or other relevant field;
• You have at least 5 years' experience in CPG eCommerce and / or marketing
• Experience building and executing omnichannel shopper marketing plans executed throughout the path to purchase, with emphasis on digital media (social, programmatic and search)
• You love a challenge. You complete complex projects quickly and adeptly with your understanding of the business priorities. You act with appropriate urgency to various market events and trends that require a quick turnaround in plans and strategy.
• You thrive in ambiguity and can demonstrate success without all the answers or data.
• You have a strong bias for action. You identify a problem, understand prioritization and mobilize to solve it.
• You are a skilled at developing customer relationships and influencing action

Benefits

• Beverage Bonuses: - We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities - We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are - Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization - Ability to grow and develop your career centered around our First Choice Learning opportunities - Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources - Access to cool brand clothing and swag, top events and, of course... free beer and beverages! - Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences - Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time - This role will work in office Monday through Thursday with Friday working from home