Lead Customer Marketing Manager

USA (Remote)

$119K/yr – $178K/yrSenior Level7+ years expFull time

Posted 4 hrs ago

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Job Summary

Own end-to-end customer communications and AM enablement programs, coordinating product messaging, launches, and review initiatives across PMM, CX, and Sales.

Lead customer communications and enablement workstreams tied to product releases
Bridge PMM and CX to ensure accurate customer-facing messaging
Develop scalable review-generation and AM tools to support renewals and growth

Job Description

Responsibilities

Customer & Release Communications
Own email communications to existing customers, including feature announcements, release notes, product updates — developed in close partnership with PMM.
Translate product-led messaging into clear, benefit-forward language appropriate for customers at every stage of their journey.
Maintain a communication calendar aligned to product releases, launches, and key moments in the customer lifecycle.
Ensure customers are never caught off guard by product changes; you're the person who makes sure the right message gets to the right customer at the right time.
Account Manager Enablement
Build and maintain a library of Gong call templates, talk tracks, and conversation guides that help account managers navigate renewals, upsells, objection handling, and business reviews.
Develop QBR and EBR templates in collaboration with CX leadership that help account teams tell a consistent value story.
Create one-pagers, email templates, and other customer-facing collateral that AMs can pull from at key moments in the account lifecycle.
Partner with CX and Sales leadership to identify gaps in AM tooling and close them.

Requirements

7+ years of B2B SaaS marketing experience, with meaningful time in customer marketing, lifecycle marketing, or a closely adjacent function.
Proven track record running review programs and building AM-facing enablement materials.
Exceptional writer who can translate product complexity into clear, concise customer communication.
Strong cross-functional operator; you know how to work across PMM, CX, and Sales.
Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus.

Preferred

Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus.

Benefits

Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
Community Engagement : Make a difference through our volunteering program.

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Founded in 2010

Redwood City, California, USA

1.2K employees (130 in marketing)

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