Manager, CRM + Lifecycle Marketing

Responsibilities

• Own and Optimize Klaviyo
• Serve as EVEREVE's primary Klaviyo platform owner and subject matter expert. Manage audience data, customer profiles, list health, suppression strategies, deliverability, and platform optimization. Partner with Ecommerce and Technology teams to ensure reliable customer data integrations, event tracking, platform functionality and linking strategies. Identify opportunities to leverage new Klaviyo capabilities, automation, predictive analytics, and AI-powered personalization.
• Lead Audience Segmentation and Personalization
• Develop and execute customer segmentation strategies based on purchase behavior, engagement, product affinity, loyalty status, and lifecycle stage. Create more relevant and personalized communications that improve engagement, conversion, and retention. Identify opportunities to increase customer engagement through targeted, behavior-based communications. Optimize contact frequency and audience strategies to balance revenue performance with long-term customer relationships.
• Build and Execute the Lifecycle Marketing Roadmap
• Own the strategy, prioritization, development, and optimization of automated email journeys across the customer lifecycle. Build and optimize a behavioral flow roadmap. Identify opportunities to increase automated touchpoints based on customer behavior, purchase patterns, and lifecycle milestones. Develop a quarterly lifecycle roadmap with clear priorities, testing plans, and measurable performance goals.
• Manage Loyalty Communications and Engagement
• Own the execution and optimization of loyalty-related email communications, partnering with internal stakeholders on overall program priorities. Develop and optimize automated journeys that encourage loyalty enrollment, member activation, reward redemption, and repeat purchasing. Leverage loyalty data, customer behavior, and membership status to deliver relevant, personalized communications. Identify opportunities to improve member engagement, retention, and purchase frequency through targeted messaging. Measure the effectiveness of loyalty communications and recommend ongoing improvements.
• Drive Testing and Continuous Optimization
• Develop and manage a structured testing roadmap across email campaigns, lifecycle flows, and loyalty communications. Lead A/B testing of subject lines, content, creative, personalization, audience segmentation, send timing, and messaging strategies. Establish testing hypotheses, success metrics, and methodologies to generate actionable learnings. Translate test results into improvements that drive engagement, conversion, and customer lifetime value.

Requirements

• 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce.
• Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.
• Demonstrated success developing or optimizing customer lifecycle marketing programs.
• Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies.
• Strong analytical skills and the ability to translate customer data into actionable marketing strategies.
• Experience developing and executing structured A/B testing programs
• Working knowledge of email deliverability, list management, consent requirements, and CRM best practices.
• Familiarity with Google Analytics 4, Looker, or customer analytics platforms.
• Experience using AI-powered tools to improve marketing personalization and efficiency.
• Excellent organizational, project management, and cross-functional collaboration skills.