Manager, Content Strategy & Insights

Responsibilities

• Partner with investment teams, product marketing, and marketing stakeholders to develop content strategies aligned with business objectives and client needs.
• Translate complex investment concepts into compelling narratives, thought leadership programs, and integrated content campaigns.
• Support content planning across owned, earned, social, digital, and event channels.
• Leverage audience insights and market intelligence to inform editorial priorities and content investment decisions.
• Develop frameworks for understanding client interests, audience engagement patterns, and emerging content consumption behaviors.
• Conduct competitive and market intelligence analyses to identify changes in competitor positioning, messaging, content formats, and distribution strategies.
• Synthesize industry, client, and performance signals into strategic recommendations that inform content priorities and marketing decisions.
• Serve as a source of insight on content innovation and best practices across financial services and adjacent industries.
• Establish and maintain measurement frameworks that connect content activity to business outcomes.
• Evaluate content, campaign, and channel performance to identify opportunities for optimization.

Requirements

• 5-8 years of experience in content marketing, product marketing, investment marketing, strategy, or related disciplines within asset management or financial services.
• Strong understanding of financial markets, investment concepts, and client communications.
• Demonstrated success developing and executing integrated marketing and content strategies.
• Experience leveraging data, audience insights, and market intelligence to inform decision-making.
• Strong analytical, strategic, and project management capabilities.
• Excellent writing, presentation, and executive communication skills.
• Experience with content management systems, analytics platforms, marketing technologies, and emerging AI capabilities.
• Bachelor's degree in Marketing, Communications, Business, Finance, or related field; CFA, CAIA, or MBA preferred.

Preferred

• Bachelor's degree in Marketing, Communications, Business, Finance, or related field; CFA, CAIA, or MBA preferred.