Director, Enterprise Content Strategy

Responsibilities

• Develops and executes enterprise content strategies, editorial priorities, and annual content plans aligned with organizational goals, audience needs, and business objectives.
• Translates brand positioning, messaging frameworks, audience insights, and business priorities into scalable content strategies, editorial plans, campaign narratives, and reusable content assets.
• Manages enterprise editorial planning and content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels to improve alignment, efficiency, and audience impact.
• Oversees the development of content and thought leadership initiatives across multiple formats and channels, ensuring alignment with audience needs, channel objectives, and enterprise priorities.
• Establishes and manage content governance practices, workflows, standards, templates, review processes, and content lifecycle management to support quality, consistency, compliance, and operational effectiveness.
• Partners with Brand Strategy, Creative, Communications, and Digital teams to ensure content reflects enterprise messaging, voice, visual identity, and customer experience objectives.
• Collaborates with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to adapt and activate content appropriately for diverse audiences while adhering to enterprise standards and regulatory requirements.
• Partners with Digital, Media, Customer Experience, and analytics teams to optimize content performance, discoverability, accessibility, engagement, and audience effectiveness across channels.
• Leads content team development, agency partnerships, vendor management, budget oversight, and performance measurement efforts to strengthen organizational capabilities and drive continuous improvement.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related field, or equivalent experience required
• Master's Degree Marketing, Communications, Business Administration, or a related field preferred
• 7+ years progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development required
• 4+ years people leadership or team leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams preferred
• 5+ years experience leading content in a regulated, healthcare, insurance, financial services, multi-brand, or similarly complex enterprise environment preferred

Benefits

• Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.
• Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law , including full-time or part-time status.
• Total compensation may also include additional forms of incentives.
• Benefits may be subject to program eligibility.