Manager Brand Strategy

Responsibilities

• Lead enterprise brand strategy and communication planning.
• Establish and steward the company's narrative, message architecture, and brand standards.
• Serve as a strategic advisor to leaders across the company on communication strategy and stakeholder understanding.
• Direct editorial planning, governance, workflow, and communication resource prioritization.
• Lead a multidisciplinary team responsible for content strategy, writing, design, editorial planning, communication operations, research and insights, and production.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, design, business, or a related field.
• Progressive experience in brand strategy, communications, marketing, creative services, content strategy, editorial management, communication planning, reputation research, or a related discipline.
• Demonstrated ability to translate business strategy into clear brand, messaging, content, editorial, creative, and communication plans.
• Experience leading communication planning, content strategy, creative services, editorial workflows, production operations, or cross-functional communication initiatives.
• Strong understanding of brand governance, message architecture, editorial planning, visual identity, content strategy, audience needs, channel coordination, and communication measurement.
• Ability to evaluate and prioritize work based on strategic value, business impact, stakeholder needs, resource availability, and timing.
• Strong writing, editing, presentation, consultation, planning, and strategic communication skills.
• Demonstrated ability to influence leaders and business partners toward effective communication solutions without relying on positional authority.
• Experience developing outcome-focused metrics and using research, performance data, and insights to improve communication effectiveness.
• Ability to lead experienced contributors, manage competing priorities, and improve systems, processes, workflows, and overall team effectiveness.

Preferred

• Experience working in a regulated industry, utility, energy, infrastructure, manufacturing, or another complex business environment.
• Experience overseeing creative, editorial, production, print, or communication operations.
• Experience with AI governance, content automation, reputation measurement, brand research, media monitoring, or stakeholder insights.
• Experience managing agencies, research vendors, external creative partners, or production vendors.

Benefits

• Competitive wage & benefit package.
• The expected offer for base compensation for this role is $117,000 - $162,000 annually. The actual compensation within the compensation range will vary based on factors relevant to the position.
• Incentive opportunities
• Employee stock ownership options
• Retirement Savings Fund with employer match
• Health, disability, and life insurance plans
• Professional development and education reimbursement
• Leadership development programs
• Paid time off and wellness resources