Manager, Brand Planning & Strategy

Woonsocket, RI (Hybrid)

$66K/yr – $146K/yrManager2+ years expFull time

Posted 6 days ago

Job Summary

Own the end-to-end coordination of strategic initiatives and executive-facing materials, translating data and plans into clear recommendations for senior leadership.

  • Lead cross-functional planning and project execution across marketing, merchandising, digital, and channel teams.
  • Synthesize multiple data sources to generate actionable business cases and investment recommendations.

Job Description

Responsibilities

  • Develop executive-level presentations, communications, and business cases that translate strategy, performance, and new opportunities into clear recommendations, investment rationales, and measurable outcomes for senior leadership
  • Analyze Front Store business performance, campaign results, consumer behavior, market trends, and competitive insights to identify opportunities, inform planning decisions, and keep stakeholders informed
  • Lead end-to-end project management and go-to-market execution for strategic initiatives, managing timelines, milestones, dependencies, risks, and cross-functional coordination to ensure successful launches
  • Partner with strategy, merchandising, digital, media, brand, and channel teams to align annual and quarterly plans, coordinate messaging across touchpoints, facilitate decision-making, and maintain execution against strategic objectives
  • Build and optimize planning frameworks, reporting tools, onboarding resources, and communication processes that improve organizational efficiency, information sharing, team effectiveness, and operational rigor

Requirements

  • 2+ years of relevant professional work experience
  • Must be able to commit to a hybrid working model in Woonsocket, RI
  • Bachelor's degree or equivalent experience

Preferred

  • 5+ years of experience in marketing strategy, integrated planning, brand management, or a related business function
  • Demonstrated ability to develop executive-level presentations, synthesize complex information, and deliver clear, actionable recommendations to senior stakeholders
  • Strong analytical and strategic thinking skills, with experience leveraging multiple data sources to build business insights, business cases, and investment recommendations
  • Proven success leading complex, cross-functional projects in matrixed organizations while managing competing priorities, stakeholders, and deadlines
  • Advanced proficiency in PowerPoint and Excel, experience coordinating multi-channel marketing initiatives, familiarity with Workfront or similar project management tools, and an MBA or PMP

Benefits

  • medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
CVS Health logo

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Salaries

Posted range

$66K/yr – $146K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $106K and $185K. Based on 430 salaries.

See all CVS Health salaries

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K
CVS Health logo

Manager, Brand Planning & Strategy

CVS Health · Woonsocket, RI · Hybrid