Manager, Brand Planning, GS

New York City, NY (On-site)

$114K/yr – $148K/yrSenior LevelFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end planning rhythm by leading seasonal forecasting, open-to-buy governance, and cross-functional alignment with brand, merchandising, and finance to optimize financial targets and KPIs.

  • Owns monthly forecasting, receipt reconciliation, and risk/opportunity identification across seasons.
  • Leads cross-functional collaboration with planning, pricing, and brand leadership to shape investment and target setting.

Job Description

Responsibilities

  • In-Season
  • Review business results in partnership with brand IM lead and divisional merchandise planning teams, and identifying actions to optimize KPIs
  • Partner with merchandise planning, commercial planning, and pricing to validate commercial plan strategy, hindsight promotions, and guide future strategy
  • Guide the merchandise planning team through the monthly open-to-buy process: provide timelines and forecasting guidance to the merchandise planning team; review forecast roll and identify risks + opportunities vs the finance forecast/budget; publish monthly receipt reconciliation data
  • Work with company planning partners to hand off key forecast inputs (receipts, markdown conversion) and understand any variances between tops down/bottoms up forecasts
  • Partner with brand inventory management lead to prepare for monthly forecast discussions with brand leadership
  • Analyze business results and trend outlooks to identify emerging risks and opportunities, and recommend actions needed to achieve financial and operational targets.
  • Provide forward-looking assessments of business performance, highlighting key drivers, risks, opportunities, and mitigation plans for leadership decision-making.
  • Pre-Season
  • Guide the development of quarterly financial targets by division and department, to ensure that plans reflect recent business trends and long range plan priorities, and align with budget parameters

Requirements

  • Strong commercial acumen with the ability to assess business performance, identify emerging trends, and translate insights into actionable recommendations that drive results.
  • Ability to proactively evaluate risks and opportunities, develop scenario-based action plans, and influence cross-functional partners to deliver desired business outcomes.
  • Enterprise mindset with a forward-looking perspective on market, customer, and business trends, balancing short-term performance needs with long-term growth objectives.
  • Strong financial acumen and retail math skillset
  • Ability to communicate clearly across functions, and collaborate effectively with a variety of cross-functional partners
  • Extensive knowledge of all key planning responsibilities, and the ability to ‘connect the dots’ between them

Benefits

  • Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
  • One of the most competitive Paid Time Off plans in the industry.
  • Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
  • Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
  • Employee stock purchase plan.
  • Medical, dental, vision and life insurance.
  • See more of the benefits we offer.
  • For eligible employees
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Gap

3.7 Glassdoor

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.So if you have ideas, if you’re talented, if you want to work with phenomenal people, and if you think we should leave the world a little better than we found it, we’d love to meet you.

Founded in 1969
New York, New York, USA
15K employees (1,566 in marketing)
70% recommend to a friend
87% CEO approval

Salaries

Posted range

$114K/yr – $148K/yr

Taken straight from the job posting.

Brand Strategy median pay in the United States

$147K/yr

Most pay falls between $106K and $185K. Based on 455 salaries.

See all Gap salaries

Marketing Team

Marketing Team Size
1,163 (8% of company)
Median Career Experience
25 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.3B
Last Raise
$2.3B
Post IPO Debt, 6 years ago

Funding History

  • May 2020
    Post IPO Debt • $2.3B

Traffic Signals

Monthly Visitors
732.1K
Traffic Source Mix
Search
35.4%
Direct
46.5%
Referral
9.3%
Social
8%
Paid
0.6%

Headcount Trend

Current headcount: ~14.9K
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Manager, Brand Planning, GS

Gap · New York City, NY · On-site