Manager, Brand Content Operations

Responsibilities

• Content Operating Model Development: Establish and continuously improve the enterprise content operating model, including intake, prioritization, sequencing, workflow standards, and capacity planning across NPD, eCommerce, Retail, Trade, Pro, and AI-enabled content initiatives.
• Enterprise Intake and Prioritization: Own the content intake process, ensuring requests are evaluated against agreed business priorities, launch needs, channel impact, resource requirements, and timing constraints.
• Capacity Planning and Resource Allocation: Develop and manage a clear view of content demand, team capacity, production timelines, and resource tradeoffs to support better decision-making and reduce bottlenecks.
• Workflow Optimization: Identify opportunities to streamline content workflows, reduce rework, remove process friction, and improve speed-to-market across creative asset development and deployment.
• Cross-Functional Sequencing and Alignment: Partner closely with Brand, Creative Services, Product Marketing, eCommerce, Retail, Trade, Pro, Legal, Customer Product Data, and external partners to align priorities, timing, inputs, approvals, and execution plans.
• AI-Enabled Content Enablement: Partner with internal teams and the Masco Digital CoE to help translate AI-enabled content tools, automation opportunities, and emerging workflows into usable operating processes for the Brand and Creative Assets teams.
• Content Solution Identification: Help determine the right content solution for each business need, including net-new assets, refreshed assets, modular templates, channel-specific versions, AI-assisted content, or reuse of existing assets.
• Production Roadmap Management: Build and maintain content roadmaps that connect strategic priorities, SKU needs, channel requirements, launch timing, and production capacity into one integrated view.
• Throughput and Efficiency Tracking: Track key operational metrics such as cycle time, request volume, asset reuse, content completion, production status, bottlenecks, and cost or resource efficiency.
• Governance Partnership: Partner with the Governance & Lifecycle Lead to ensure newly created content is properly tagged, versioned, maintained, refreshed, and retired according to established standards.

Requirements

• Experience: 7+ years of experience in content operations, marketing operations, creative operations, project/program management, digital marketing, eCommerce merchandising, or related fields.
• Education: Bachelor’s degree in Marketing, Communications, Business, Project Management, Digital Strategy, or related field.
• Operational Leadership: Strong ability to design and manage intake processes, workflows, prioritization systems, production roadmaps, and cross-functional operating models.
• Project and Program Management: Demonstrated ability to manage multiple workstreams, timelines, stakeholders, dependencies, and resource constraints in a fast-paced environment.
• Content Production Understanding: Working knowledge of creative asset development, digital content, product launch support, eCommerce content, channel versioning, and brand consistency requirements.
• Analytical Capability: Ability to interpret demand, throughput, resource, and performance data to improve planning, prioritization, and operational decision-making.
• Cross-Functional Influence: Proven ability to work across teams, build alignment, clarify tradeoffs, and move work forward without relying solely on formal authority.
• Systems Mindset: Strong ability to identify process gaps, build scalable solutions, and translate complexity into clear workflows and decision frameworks.
• AI and Digital Fluency: Comfortable working with emerging AI-enabled content tools, automation concepts, DAM systems, content platforms, workflow tools, and evolving digital content requirements.
• Communication: Excellent written and verbal communication skills, with the ability to clearly explain priorities, tradeoffs, risks, and recommendations to both working teams and senior stakeholders.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.