Manager, B2B Marketing Operations - Partner Marketing Platforms

Responsibilities

• PARTNER MARKETING TECHNOLOGY STRATEGY AND ROADMAP • Own and maintain the partner marketing technology roadmap, aligning platform investments and technical priorities with the broader partner marketing strategy and enterprise MarTech direction. • Develop a target-state architecture connecting partner relationship management, marketing automation, CRM, event management, co-marketing workflows, content systems, data platforms, and reporting capabilities. • Translate business requirements from Partner Marketing and regional marketing teams into scalable technical capabilities, system requirements, integration needs, and prioritized use cases. • Collaborate with technology teams to evaluate platform capabilities against business needs, architecture standards, cost, security, integration requirements, and support needs. • Establish measurable success criteria for roadmap initiatives, including adoption, operational efficiency, data quality, campaign scalability, and visibility into partner engagement.
• CAMPAIGN, EVENTS AND CO-MARKETING ENABLEMENT • Design scalable frameworks for partner campaigns, including partner recruitment, co-marketing campaigns, communication programs, events, partnership summits, and ongoing partner engagement. • Define the technology and data framework for partner co-branded events and partner summits, including registration, consent, data-sharing, lead routing, engagement tracking, and reporting. • Create reusable campaign workflows, templates, approvals, compliance controls, and payment processes that improve speed and consistency for event and co-marketing campaigns.
• CROSS-FUNCTIONAL LEADERSHIP • Serve as the main Marketing Operations partner for Partner Marketing. Lead initiatives from discovery and design through testing, launch, adoption, and improvement while communicating priorities, risks, dependencies, and decisions. • Build alignment across Channel Sales, Field Marketing, Privacy, Technology, I&E Sales Operations, Reporting, and Operations to define standards for partner identification, segmentation, data quality, lifecycle management, system ownership, and operational support. • Develop rollout plans, communications, training, and documentation for new partner marketing capabilities.
• DATA GOVERNANCE, REPORTING & ANALYTICS • Collaborate with strategy, data, and reporting teams to operationalize marketing KPIs, attribution, and performance insights. • Define controls for partner-provided data, co-branded campaigns, joint audiences, lead-sharing arrangements, and marketing permissions. • Ensure partner marketing solutions align with enterprise privacy, security, legal, and data-retention requirements. • Monitor platform adoption, workflow efficiency, campaign throughput, data completeness, integration performance, and user experience feedback. Use these insights to improve the roadmap, platforms, and processes.

Requirements

• Several years of work experience in B2B marketing performing campaign execution.
• Experience in B2B, SaaS, and/or Professional Services industries is highly preferred.
• Experience working in partner-led, channel, alliance, or ecosystem models, with an understanding of indirect customer engagement and revenue growth.
• Five or more years of experience with marketing automation and CRM platforms. Experience with Salesforce, partner management (Impartner, Vistex), event (Cvent), project management (Adobe Workfront), and B2B marketing platforms is preferred.
• Experience defining technology roadmaps, platform requirements, integrations, user stories, acceptance criteria, or scalable operating processes.
• Bachelor's or master's degree (or equivalent experience) in marketing, business, analytics, engineering or a related field.
• Proficient in Microsoft Office including Excel, PowerPoint and data visualization tools (Tableau, PowerBI)
• Familiarity with global privacy, consent, security, and data governance requirements. Preference for experience with partner data-sharing standards including referral programs, joint audiences, and controls on competitively sensitive information.
• Strong project management and collaboration skills, with the ability to manage multiple priorities and deliver results across global teams.
• Strong project management skills with a high attention to detail and a commitment to delivering high-quality outcomes.

Preferred

• Experience in B2B, SaaS, and/or Professional Services industries is highly preferred.
• Experience with Salesforce, partner management (Impartner, Vistex), event (Cvent), project management (Adobe Workfront), and B2B marketing platforms is preferred.

Benefits

• Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.