Responsibilities

• Lead the creative development, art direction, and execution of visual experiences that promote and enhance Blue Cross of Idaho and its affiliates.
• Manage the design, UX, and creative services team responsible for delivering high-quality creative work across print, digital, social, web, video, photography, presentations, and other brand touchpoints.
• Serve as the creative leader responsible for translating brand and marketing strategies into compelling visual storytelling and creative execution.
• Provide hands-on art direction, creative coaching, and team leadership while ensuring creative work is delivered efficiently, consistently, and in alignment with established brand standards.
• Lead art direction and establish best practices for creative execution, brand implementation, and visual consistency across Blue Cross of Idaho and its affiliates.
• Translate brand, marketing, and business strategies into compelling creative concepts, visual storytelling, and design solutions.
• Communicate complex strategies and ideas through design and creative execution.
• Conceptualize, create, and oversee the development of creative assets including but not limited to layouts, social media graphics, infographics, presentation decks, branding materials, brochures, templates, websites, digital advertising, print advertising, and campaign materials.
• Shape the visual direction of websites, campaigns, digital experiences, and branded communications while ensuring adherence to established brand standards.
• Provide creative direction for photography, video, and multimedia content to support brand, marketing, and business objectives.
• Oversee the development of executive presentations, visual storytelling assets, and communication materials supporting strategic initiatives.
• Lead and mentor a team of designers, UX professionals, and supporting creative services functions by providing coaching, creative feedback, and professional development opportunities.
• Develop team goals, performance expectations, and growth plans while fostering a culture of creativity, accountability, collaboration, and continuous improvement.
• Manage creative intake, resource planning, prioritization, and workflow processes to support efficient delivery of creative work.
• Own and manage creative workflow processes, including Workfront and Scrum.
• Prioritize and allocate work to ensure balanced workloads and efficient delivery timelines.
• Identify opportunities to improve creative operations, team effectiveness, and project visibility through established processes and tools.
• Create, manage, and maintain design files, templates, brand assets, and digital asset management systems to support consistency and ease of use across teams.
• Ensure creative work adheres to established brand guidelines, compliance requirements, and creative standards across all channels and brands.
• Oversee print production, fulfillment, and creative asset quality control to ensure accuracy, consistency, and brand alignment.