Responsibilities

• UGC Ideation: Writing briefs and managing the full ideation-to-published-ad workflow. You'll decide the concepts, hooks, scripts, and visual direction for every piece of UGC content.
• Static Ad Briefing: Writing conversion-focused briefs for our design team, every headline, subhead, visual callout, and CTA. You'll study what's winning, reverse-engineer why, and produce new concepts weekly.
• Creative Strategy & Brand Direction: Trend scouting (Meta Ads Library, TikTok Creative Center, competitor libraries), building our creative calendar, and gradually shaping brand direction as you prove your instincts.
• Performance Analysis: Reviewing ad performance data weekly, identifying winning patterns, killing underperformers early, and iterating based on real numbers, not gut feelings.

Requirements

• 1–3+ years in DTC, e-commerce, or performance marketing (beauty, skincare, or CPG is a plus)
• You understand performance marketing: awareness levels, sophistication stages, hook-body-CTA structure
• You can show a portfolio of ads you briefed or created that actually ran on Meta, with performance context
• You think in angles, not just aesthetics — you know the difference between a pretty ad and one that converts
• You're fluent in the DTC creative ecosystem: Foreplay, TikTok Creative Center, Atria, Meta Ad Library
• You're self-directed and thrive in fast-moving, high-growth environments, we don't micromanage
• Experience in brand-building alongside performance marketing is a strong plus. We're building the category leader, not just running ads

Preferred

• Experience in brand-building alongside performance marketing is a strong plus.