Responsibilities

• Campaign Strategy
• Support new-business and portfolio-sales opportunities with speculative creative, campaign narratives, and stronger creative presence in strategic pitches.
• Create the foundation for Directive’s strategic creative approach.
• Primary responsibility is creative direction, campaign concepting, messaging strategy, and performance copy direction.
• Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
• Partners with designers by giving them a strong concept and copy direction to execute against.
• Builds the early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.

Requirements

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment
• A portfolio that shows range across brand work and performance creative — we need to see both a visual system you built and an ad campaign you designed that drove measurable results
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across multiple channels.
• Understanding of creative strategy and storytelling.
• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.
• Executive presence and confidence presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership settings.
• Strong understanding of performance creative, testing methodology, message iteration, pipeline influence, and revenue-oriented creative measurement.
• Ability to partner effectively with production designers, paid media strategists, Account Directors, Growth, and Sales without needing to personally execute design production.
• Comfort operating in ambiguity and helping shape the brief when the request is not fully formed.

Preferred

• Project management tools — Asana, or similar; you will work within an existing PM workflow
• Familiarity with a marketing analytics stack — GA4, Looker, or similar; you can read a dashboard and extract creative implications independently

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time