Responsibilities

• Research & competitor teardowns. Mine reviews, Reddit, TikTok, and the Meta Ad Library for real pain points and desire triggers. Build persona maps for the brands you own.
• Angles & briefing. Turn insight into complete creative briefs — hook variations, visual direction, scripts, on-screen text — that an editor can build without a single follow-up question. One brief should spark several distinct ads, not one with a color swap.
• Learn the performance loop. Sit with your Growth Manager each week to see which hooks, angles, and formats won, and feed that straight into the next round. This is where you pick up the data side, fast.
• Own the quality bar. QC every asset before it goes live. Your name is on the output.
• Use the full AI stack. Accelerate research, ideation, and variations. Build your own workflows and share what works.

Requirements

• 2+ years writing conversion-focused ad copy
• a genuine research habit
• fluent written and spoken English
• full-time on US Eastern hours
• daily hands-on use of AI tools
• real hunger to move into performance creative

Preferred

• experience with supplements, beauty, pet, or CPG brands
• basic CapCut or Premiere
• directing UGC creators
• TikTok Ads

Benefits

• See your work perform. Most copywriters never learn if their words landed. Here you'll see spend, hooks, and results across many brands every week — years of pattern recognition in months.
• Real ownership. Your Growth Manager owns the client and the calls. Your time goes into the thinking.
• A transparent scoreboard. You'll always know exactly where you stand — no politics, no mystery, no review that arrives six months late. Strong strategists earn well above base through quarterly bonuses.
• Ground floor. This is the first creative strategy team we've built. The people who define it will lead it.