Responsibilities

• Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
• Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
• Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
• Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
• Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
• Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
• Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
• Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
• Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
• Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.

Requirements

• 7+ years in copywriting or content strategy, including experience leading or mentoring other writers — with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
• A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
• Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
• Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
• Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
• Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
• Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
• Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Preferred

• Experience building or running a formal brand voice/style guide.
• Executive ghostwriting or founder-voice experience.
• Familiarity with claims/clinical review processes in a regulated industry.
• Experience mentoring writers from junior to senior levels.

Benefits

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan