Responsibilities

• Shape creative strategy and lead execution for MasterClass Certificates. Concept and oversee work across trailers, course promos, statics, social, lifecycle marketing, product storytelling, and executive presentations.
• Help define and evolve the Certificates brand. Partner with the GM, Product Marketing, Product, and GTM leads to translate changes in the product and business model into clear positioning, messaging, identity, and creative expression.
• Lead creative direction on trailers, from identifying on-set capture needs through final edit. Dream up video content that pulls audiences toward a course, including ideas beyond the traditional trailer.
• Roll up your sleeves when it counts. Write scripts and copy, shape a rough layout or edit, build your own decks, and stay close to the work, not just directing it.
• Set and hold the creative bar for Certificates marketing. Lead video, design, and copy creative with clear direction on the idea, tone, message, and craft.
• Connect the work across Content, Social, and Product. Partner with the teams shooting the classes, creating organic content, and building the product to ensure the creative reflects real audience needs, not just a marketing brief.
• AI is part of your process. Use AI to accelerate ideation, exploration, and production without sacrificing brand voice, originality, or craft.
• Present with authority. Pitch creative strategy and rationale to senior leadership and hold the room.

Requirements

• 8–12 years of experience in creative roles, ideally including both agency and in-house environments.
• A portfolio that shows both strategic range and hands-on craft, not just direction of others' work.
• A track record of building or evolving brands across positioning, messaging, identity, campaigns, and product experience, not simply maintaining an established system.
• Experience presenting creative strategy directly to senior stakeholders.
• Comfortable leading through matrixed or project-based team structures rather than direct reports.
• Working fluency with AI creative tools in an active production workflow.
• Versatility across copy, visual and art direction, video/trailer direction, and executive presentation materials.

Benefits

• equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more)