Responsibilities

• Drive Book of Business (BoB) penetration programs that help managed agencies activate more advertisers on TikTok.
• Plan and deliver TikTok-owned agency events (e.g. Agency Day, Top Table, Showtime) for product deep-dives, case studies, and APM engagement.
• Scale matchmaking and co-growth programs (building on APAC models) to facilitate agency-advertiser introductions.
• Drive executive-level engagement (MDs, Heads of Media) and support Executive Councils for Tier 1 Agencies, including early access to product roadmaps and beta opportunities.
• Collaborate with regional teams, Marketing Solutions, and Agency Sales to adapt strategies, deliver educational assets, and build targeted engagement lists across global markets.
• Define success metrics and measure marketing impact against expansion and revenue goals.

Requirements

• Minimum 5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing, preferably in digital media, advertising, technology, or platform businesses.
• Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion in partnership with sales organizations.
• Track record of managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a fast-paced global environment.
• Strong project management, stakeholder communication, and execution skills.
• Experience using data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.

Preferred

• Experience working with or marketing to advertising agencies, media agencies, channel partners, or SMB segments.
• Deep understanding of agency business models, media planning dynamics, and the needs of stakeholders ranging from practitioners to leaders.
• Familiarity with industry bodies, trade associations, and key marketing events across major global regions.
• Experience designing educational programs, upskilling initiatives, and event strategies that drive commercial outcomes.
• Strong understanding of digital advertising platforms, performance marketing, measurement, and attribution trends.
• Experience operating in global or multi-regional roles with the ability to localize strategy by market maturity and sales motion.
• Comfortable working in ambiguous, evolving environments and building programs from strategy through execution.
• Familiarity with AI applications in advertising and marketing technology ecosystems.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.