Responsibilities

• Develop and execute the overall strategy for David’s Diamond Loyalty Program to maximize membership growth, retention, and engagement.
• Analyze program performance metrics, customer behavior, and sales data to inform strategy and optimize campaigns.
• Identify opportunities for both paid and free loyalty programs, including tiered memberships, VIP experiences, and other engagement models.
• Build and manage partnerships with external brands to provide compelling perks, offers, and co-branded experiences for members.
• Develop creative offers, promotions, gifts with purchase, sweepstakes, and other loyalty incentives that drive both acquisition and repeat purchase behavior.
• Collaborate with internal merchandising, e-commerce, and retail teams to ensure program offers are aligned with business objectives and seasonal initiatives.
• Plan, execute, and optimize multi-channel campaigns (email, social, in-store, digital advertising) that drive loyalty engagement, traffic, and revenue.
• Work cross-functionally with channel leads (e.g., email/CRM, social, website, stores, content, PR) to deliver on loyalty strategies and initiatives.
• Oversee the implementation of tactics, track campaign performance, and pivot strategies as needed to ensure success.
• Manage special initiatives including giveaways, sweepstakes, limited-time promotions, and seasonal loyalty campaigns.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in loyalty marketing or customer engagement programs.
• Proven track record of growing membership programs, while driving traffic and revenue through loyalty initiatives.
• Experience managing partnerships and developing co-branded offers with external brands.
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
• Experience managing promotional loyalty budgets and optimizing ROI.
• Excellent communication, project management, and collaboration skills, with proven experience working cross-functionally.
• Experience working with CRM and digital marketing channels to drive personalized loyalty experiences.
• Ability to translate business objectives into loyalty program tactics and measurements.
• Familiarity with fashion/retail loyalty dynamics and seasonal promotions is a plus.

Preferred

• Experience in retail, fashion, or bridal industries
• Knowledge of loyalty platforms and CRM systems
• Experience with both digital and in-store loyalty activation

Benefits

• Full Time Opportunity – A comprehensive benefits package is available.
• Rewarding Environment and Competitive Pay
• Generous Dream Maker Discount After First Pay Period
• Referral Incentive Program
• Dayforce Wallet – Get Paid Early!
• Health/Dental/Vision Insurance
• 401K Program
• Paid Vacation, Wellness Days & Holidays, including your Birthday off!
• Pet Benefits
• Paid Parental Leave