Loyalty Field Marketing Specialist

Responsibilities

• Engage guests across the center, from the front desk to the lanes, restaurant, and bar, to introduce Lucky Play and drive sign-ups in center and online
• Explain how guests earn and redeem rewards in a fun, simple way and resolve basic sign-up issues on the spot
• Plan and run in-center activations and promotions that build launch energy and fit each center's guests and market
• Train and coach front-of-house associates and managers live on the floor until they can pitch Lucky Play without help; return to confirm sign-ups are holding and re-coach where they are not
• Collect structured guest and staff feedback at every visit, capturing what is working, what is not, and what is in the way
• Share a recap with each General Manager before leaving, deliver a weekly summary to your manager and the Loyalty team, and escalate urgent issues immediately
• Track daily sign-ups by center, complete visit, mileage, and expense reports on time, and build a visit schedule around launch priorities and peak guest times
• Support the Connected Play rollout in a future phase

Requirements

• High school diploma or equivalent; 1-2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles
• High energy and a professional but fun presence, with the confidence to start conversations with guests in a busy, loud environment
• Strong communication and coaching skills, with an observant eye for turning what you see and hear into clear, useful feedback
• Self-motivated and organized, able to manage your own schedule, travel, and reporting across multiple centers with minimal direction
• Comfortable with smartphones, apps, and tablets; proficient in Outlook, Word, Excel, and Teams; valid driver's license, reliable transportation, and proof of auto insurance
• Flexible availability across early mornings, late nights, weekends, and holidays (center hours 8 AM to 1 AM), with regular driving between centers and occasional overnight regional travel
• Able to walk, bend, and stand for long periods and lift objects with some assistance
• Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program

Preferred

• Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program

Benefits

• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!
• Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave.