Field Marketing Lead

Responsibilities

• Own the event calendar: Plan, run, and measure our presence at PMA, SAP Connect, TSIA, Ai4, and the industry moments where our buyers actually gather. Speaking slots, booths, side events, and the follow-up that turns a conversation into a meeting
• Run the dinner series: Executive networking dinners in target metros are one of our best pipeline sources. Own the guest list, the format, the venue, and the outcome — and scale it beyond one city
• Produce Unfolded : Our podcast is a ten-minute rapid-fire format built to open doors with mid-funnel accounts. Own guest sourcing, booking, production, and the recap content that gives each episode a second life
• Build the webinar engine: Recurring, genuinely useful sessions with customers, partners, and practitioners — not thinly disguised demos
• Build the community: Create a place where integration and delivery leaders at software companies want to be. Our credibility comes from being useful to this group before we sell them anything
• Carry a pipeline number: Field marketing here is measured in meetings booked, opportunities sourced, and pipeline influenced. Badge scans are not the metric
• Co-market with partners: Joint events, joint webinars, and consortium activity with our customers and ecosystem partners
• Make it repeatable: Turn what works into a run-of-show, a budget model, and a calendar the team can execute without you in every room

Requirements

• Field marketing track record: 5–8 years in community, field, or event marketing at B2B SaaS, with meaningful time at a Series A or B company where you owned the calendar rather than supported it
• You've run the room: Conferences, executive dinners, roadshows, and side events — you've done the venue calls, the guest list triage, the run-of-show, and the awkward moment when a speaker cancels at 6 pm
• A real SF network: You know the venues, the vendors, the organisers, and the people worth inviting. You can put twelve of the right executives around a table without a paid list
• Producer instinct: You've made a podcast or webinar series actually happen on a schedule, not just in a plan
• Pipeline accountability: You're comfortable being measured on meetings and opportunities, and you know how to instrument events so you can prove it
• Builder DNA: No events team, no agency, no MDF. You'll book the venue and write the invite copy yourself, and that's the appealing part, not the problem
• Presence matters: Based in the SF Bay Area, in-office 3 days a week, and genuinely willing to travel

Preferred

• Marketed to technical or enterprise-software audiences rather than broad SMB
• Experience in the ERP or integration ecosystem — SAP, Oracle, NetSuite, Workday, Salesforce
• Comfortable doing light business development yourself: opening a conversation at an event and running it through to a booked meeting
• Built a community from zero — Slack group, user council, practitioner network — and grown it into something people show up for
• Hands-on with HubSpot and event or webinar tooling