Loyalty Engagement Manager

Responsibilities

• Lead member engagement strategy across the lifecycle, identifying priority audiences, moments, and opportunities, and partnering with cross-functional teams to bring strategies to market.
• Develop national and targeted loyalty promotions using a test-and-learn approach, measuring performance and applying insights to inform future strategy.
• Manage select partnerships, developing growth strategies that integrate partner value into the member lifecycle and drive participation and engagement.
• Run A/B tests across lifecycle touchpoints to optimize messaging, timing, and channel performance.
• Monitor and report on member engagement KPIs (enrollment, activation, redemption) to measure program health and guide strategy.
• Manage on-property Choice Privileges marketing strategy, including determining brand standards, managing inventory, refreshing collateral, and testing new items.

Requirements

• A minimum of 5 years of experience in loyalty marketing, lifecycle/CRM marketing, partner marketing, or consumer marketing; prior experience in travel or hospitality preferred.
• Experience developing and executing integrated multi-channel marketing campaigns (email, push, SMS, digital) across a large member/customer base.
• High proficiency in MS Office applications (Outlook, Word, PowerPoint, Excel).
• Experience with Adobe Analytics, Tableau, and/or SQL is a plus.
• Understanding of customer and loyalty program behavior, with the ability to translate member insights into strategies that drive engagement, retention, and lifetime value.
• Strong analytical skills with a track record of data-driven marketing strategy and execution.
• Excellent communication and presentation skills.
• Ability to collaborate with partners, business leaders, and cross-functional stakeholders to achieve shared goals.
• Demonstrated success developing and deploying value-added, personalized customer programs with measurable business results.
• Bachelor's Degree in Marketing, Business, Hospitality Management, or related field. Master's Degree in a related field is a plus.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide