Lighthouse Strategic Marketing & Engagement Principal

Responsibilities

• Executive Engagement & Customer Insights - Lead Lighthouse's executive engagement approach, connecting senior leaders with the customer insights, stories, and outcomes most relevant to Intuit's business priorities. - Own and evolve a weekly executive briefing reaching 1,200+ leaders, curating high-value customer insights, program achievements, and strategic opportunities that inform business decisions. - Develop compelling executive presentations, strategic briefs, and leadership materials that translate complex customer insights into clear, actionable business narratives. - Identify opportunities to elevate customer perspectives in executive forums, business reviews, and strategic planning conversations.
• Executive Storytelling & Content Development - Develop high-impact storytelling and content for executive engagements, customer panels, keynotes, and flagship experiences such as Intuit Connect. - Partner with senior leaders to craft compelling narratives, presentations, talking points, and customer-focused content tailored to specific audiences and business objectives. - Build reusable storytelling frameworks, messaging architectures, and content assets that enable consistent, high-quality representation of Lighthouse and its customers. - Translate complex customer experiences, product innovations, and business outcomes into persuasive stories that resonate with both internal and external stakeholders.
• GTM Customer Marketing & Storytelling - Build and manage a strategic pipeline of Lighthouse customer stories and advocates that support Intuit's go-to-market priorities. - Partner with Product Marketing, Brand, Field Marketing, and Events to integrate customer stories into campaigns, product launches, executive experiences, and sales enablement. - Establish criteria and processes for identifying, developing, and activating customer stories based on strategic relevance, audience needs, and business impact. - Develop compelling customer-focused content and storytelling assets that demonstrate real-world product value and strengthen Intuit's market presence. - Measure the effectiveness of customer storytelling initiatives and their contribution to GTM engagement and business outcomes.
• Integrated Marketing Strategy & Audience Engagement - Develop and execute Lighthouse's integrated marketing and engagement approach across internal and external audiences, aligned with program priorities and business objectives. - Identify opportunities to increase awareness, engagement, and participation in Lighthouse initiatives through targeted marketing programs, content, and experiences. - Establish scalable content and engagement frameworks that support Lighthouse's growth into new customer segments, verticals, and strategic initiatives. - Apply audience insights and performance data to continuously optimize marketing content, engagement approaches, and program impact. - Create consistency across Lighthouse's marketing activities while tailoring stories and experiences to different stakeholder needs.
• Cross-Functional Marketing Partnerships & Influence - Serve as a strategic marketing partner to Lighthouse leadership, Product Marketing, Brand, Field Marketing, Events, and other cross-functional teams. - Identify opportunities to embed Lighthouse customer stories and insights into broader Intuit marketing initiatives and GTM priorities. - Influence cross-functional priorities and drive alignment without direct authority, building relationships that accelerate customer storytelling and marketing activation. - Collaborate with Corporate Communications and other enterprise partners to align Lighthouse content and engagement initiatives with enterprise messaging, brand standards, and established channels.

Requirements

• 7+ years of experience in strategic marketing, customer marketing, content strategy, brand storytelling, or related disciplines, ideally in technology. FinTech experience strongly preferred.
• Bachelor's degree in marketing, communications, or a related field.
• Demonstrated experience developing and executing marketing and content strategies that translate complex business priorities into compelling, audience-relevant stories.
• Exceptional writing and executive storytelling skills, with a proven ability to create compelling presentations, strategic narratives, and content for C-suite and SVP-level audiences.
• Experience developing customer stories, advocacy programs, or GTM content strategies that contribute to measurable marketing and business outcomes.
• Strong understanding of integrated marketing and how customer storytelling supports campaigns, events, product marketing, and audience engagement.
• Demonstrated ability to influence cross-functional stakeholders and senior leaders, driving outcomes through Marketing, Product, and other enterprise functions.
• Portfolio or writing samples demonstrating exceptional range across executive storytelling, customer marketing, strategic presentations, and high-impact content.
• Ability to operate independently in a highly matrixed, fast-moving environment, balancing strategic thinking with hands-on execution.
• Strong analytical orientation and experience measuring the impact of marketing content, storytelling, and engagement initiatives

Preferred

• Experience in customer community, advisory board, advocacy, or customer marketing programs at scale.
• Familiarity with B2B SaaS, FinTech, or platform ecosystems.
• Experience developing customer-focused content for executive events, industry conferences, or high-visibility marketing programs.
• Experience partnering with Product Marketing and Brand teams to integrate customer storytelling into GTM programs.
• A perspective on how customer advocacy and storytelling programs can scale to drive stronger marketing engagement and business impact.