Lifecycle and Retention Manager

USA (On-site)

$140K/yr – $160K/yrSenior Level6+ years expFull time

Posted 3 days ago

Job Summary

Own and optimize lifecycle strategies across B2C and B2B, migrate and enhance the CRM platform, and design programs from onboarding to winback, while leading retention analytics and cross-functional partnerships.

  • Lead lifecycle strategy across member and partner audiences
  • Build and optimize CRM platform and data model
  • Design and own retention programs and analysis

Job Description

Responsibilities

  • Build and own the lifecycle and retention strategy across both member (B2C) and partner (B2B) audiences.
  • Migrate and build up the CRM platform (Braze, Iterable, Customer.io , or equivalent) and optimize the data model that makes lifecycle work.
  • Design and launch lifecycle programs: onboarding journeys, engagement nudges, retention interventions, winback campaigns.
  • Own retention analysis: cohort analysis, churn modeling, behavioral segmentation.
  • Partner with product on in-product nudges and notification design.
  • Partner with customer success on B2B retention and renewal motions.
  • Set the measurement framework for lifecycle: what we track, what we test, what good looks like.

Requirements

  • 6-10 years in lifecycle, retention, or CRM with strategic and hands-on scope.
  • Direct experience standing up or scaling a CRM platform (Iterable, Braze, Customer.io , Klaviyo, or similar).
  • Demonstrable analytical depth: cohort analysis, retention modeling, segmentation.
  • Track record building lifecycle programs from foundation to scale.
  • Experience across email, SMS, push, and in-product, not just one channel.

Preferred

  • Healthcare, telehealth, or regulated consumer experience.
  • B2B CS or partner retention experience in addition to B2C lifecycle.
  • Hands-on experience with SQL and BI tools.
  • Experience building lifecycle in compliance-bound environments (HIPAA, TCPA).
  • Prior experience scaling from IC to manager scope (this role may grow into management over time).

Benefits

  • medical, dental, vision, unlimited PTO, and a 401(k) plan, stock options and bonuses.
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Fabric

3.3 Glassdoor

We’re entering a new era — the dawn of agentic commerce. At fabric, we believe the future of commerce isn’t just automated; it’s intelligent, adaptive, and human-centered. Agentic systems will change how businesses build, operate, and scale — not by replacing people, but by empowering them with the intelligence to act faster, smarter, and more intuitively than ever before.Our mission: revolutionize commerce for everyoneCommerce powers the world, yet the systems behind it have remained static for too long. Our mission is simple but ambitious: to revolutionize commerce for everyone. We’re creating technology that bridges the gap between human intent and machine capability — enabling businesses to create experiences that respond dynamically to customer needs, in real time. We call it fabric NEON - building on our strengths and foundation as a commerce platform, and boldly evolving to meet the needs of today’s brands and retailers through intelligent workflows that get the job done. The first step: Product AgentOur first breakthrough in agentic commerce is the Product Agent — an autonomous system that understands, optimizes, and manages the full lifecycle of products. From data enrichment to catalog management, pricing, and personalization, Product Agent acts as an intelligent collaborator for commerce teams. It learns from context, acts with precision, and continuously improves outcomes — so teams can focus on strategy and innovation, not manual maintenance.The future of agentic commercefabric is building the foundation for a world where every commerce function — from product to pricing, logistics to marketing — becomes agentic. A world where systems think, decide, and act alongside humans. A world where commerce just works — fluid, intelligent, and adaptive.This is a new way to commerce.

Founded in 2017
Seattle, Washington, USA
563 employees (44 in marketing)
47% recommend to a friend
46% CEO approval

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Fabric salaries

Marketing Team

Marketing Team Size
14 (2% of company)
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$293.5M
Last Raise
$140M
Series C, 4 years ago

Funding History

  • Feb 2022
    Series C • $140M
  • Jul 2021
    Series B • $100M
  • Feb 2021
    Series A • $43M

Traffic Signals

Monthly Visitors
41.2K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
42%
Direct
42.7%
Referral
9.8%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~563

Recent News

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Lifecycle and Retention Manager

Fabric · USA · On-site