Lifecycle & Retention Lead

Responsibilities

• Own lifecycle marketing strategy across onboarding, kit activation, results delivery, subscription engagement, retention, win-back, and referral
• Write messages that keep customers engaged, turning complex genetic and health concepts into clear, motivating copy for non-expert audiences
• Dig into subscription and behavioral data to understand where and why customers disengage, and turn those findings into campaigns
• Share customer insights with Product so they inform the roadmap
• Build, launch, and optimize automated campaigns across email, SMS, push, and in-product messaging
• Drive awareness and adoption of features and results through targeted, personalized messaging
• Design and run experiments with clear hypotheses and success metrics across messaging, offers, timing, channels, and audiences
• Go beyond topline reporting to understand why performance changed and decide what to do next
• Tell Engineering and Product what you need tracked and why, and follow through to launch
• Use AI daily to move faster on ideation, drafting, QA, and analysis

Requirements

• 7+ years in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies. You’ve owned recurring revenue and retention, not just email sends.
• You’ve diagnosed and fixed a retention cliff before. You can walk us through the data, the root cause, what you changed, and the impact on churn or LTV.
• You’ve worked at an early-stage company (seed through Series B, or a small team where you owned lifecycle end to end), where you built programs from scratch and wore many hats
• Strong writing, with a portfolio showing lifecycle campaigns and the results they drove
• Hands-on experience in a lifecycle platform (Blueshift, Braze, Iterable, Klaviyo, or similar), including building segments and triggered journeys yourself
• Comfortable with data. You can pull your own cohorts and retention analyses, using SQL or BI tools, and read experiment results with good judgment.
• Experience working with a CDP such as Segment
• Experience translating technical or scientific content for a general audience
• You use AI tools as a daily co-pilot

Preferred

• You think like a marketer and a customer advocate, and you’re curious about why people stay or leave
• You love building from scratch and want to see your work directly move revenue and retention
• You like being hands-on, from writing the copy to launching the campaign to analyzing the result
• You’re excited by the challenge of making DNA insights clear, personal, and useful to everyday people
• You’re comfortable with the ambiguity and pace of an early-stage company, and you see it as a chance to shape the function

Benefits

• Comprehensive medical, dental, and vision insurance coverage
• 401(k) with company match
• Paid time off
• Paid volunteer time off annual, during normal business hours
• Fully remote work, with equipment provided and internet and cell reimbursements
• Parental bonding leave
• Private, confidential clinical-grade whole genome sequencing for you and your immediate family
• Join us in helping build the interface between humanity and its DNA!