Responsibilities

• Own the channel mix by moment: what goes to email, what goes to SMS, what belongs in push or in-app, and why.
• Set cadence, sequencing, suppression, and fatigue rules across the whole retention program, including the handoff with growth journeys.
• Treat deliverability as a strategic asset rather than a hygiene task. Own DMARC, DKIM, and SPF monitoring, domain and IP reputation, engagement-based sending, and inbox placement, with a clear plan for when any of it degrades.
• Own SMS consent and compliance mechanics alongside the cadence and content decisions.
• Design and build the always-on retention set in Braze: refill, adherence, at-risk, win-back, and cancel-save.
• Own Canvas architecture, Liquid logic, personalization, templates, segmentation, deployment, and QA. You build these yourself.
• Monitor journey health and catch broken triggers before a member does.
• QA on real devices, check your fallbacks, and do not ship a journey you have not tested end to end.
• Write the event and attribute specs that Data Engineering builds against, clear enough that they get a requirement rather than an open question.
• Prove events fire correctly in production, and debug across EMR, pharmacy, and billing sources when they do not.

Requirements

• Around 5 years in CRM or lifecycle marketing specifically, with hands-on build ownership throughout. Adjacent marketing experience with some lifecycle exposure is not the same thing.
• Braze subject matter expertise: Canvas architecture, Liquid logic, personalization, deployment, and QA. You can build it yourself, not only brief someone else to.
• End-to-end deliverability ownership, including DMARC, IP warming, domain reputation, and engagement-based sending.
• SMS fluency: consent and TCPA, cadence, and platform mechanics.
• SQL and schema literacy. You can read a schema, write your own queries, and work out why an event is not landing.
• HTML email fundamentals and design system maintenance.
• Measurement plumbing: UTMs, event tagging, and conversion definitions.
• Practical AI fluency, including prompting and agentic workflows applied to spec writing, QA, and analysis.

Preferred

• Braze certification.
• Subscription, DTC, telehealth, or another regulated environment.
• Experience working across EMR, pharmacy, or billing data sources.
• Bachelor’s degree or equivalent experience. This is not a screening criterion; demonstrated build ownership outweighs it.

Benefits

• Competitive salary & equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy