Enterprise Retention Marketing Manager

Responsibilities

• Work with the Retention Marketing team to execute overarching retention marketing strategy for enterprise clients – spanning across enterprise advisor and home office audiences.
• Create, optimize, and evolve targeted retention marketing strategies designed to proactively engage and reactively save strategic business relationships.
• Own support for high profile, sensitive and strategic scenarios – building campaign messaging, segmentation, etc. for relationships undergoing mergers, acquisitions, migrations, rollouts, and more.
• Independently lead select high-profile enterprise initiatives while partnering with the Senior Enterprise Retention Marketing Manager on the most complex enterprise efforts.
• Craft and execute advisor communication strategy designed to foster engagement and retention across enterprise audience – constantly challenging existing processes to scale support, while responding to an evolving enterprise landscape and delivering a stellar client experience.
• Effectively communicate product enhancements to enterprise home offices and advisors, developing and executing multi-channel plan that keeps clients informed, educated and connected to our products and services.
• Work in close partnership with Client Service Management and Enterprise Account Management teams to define and execute strategy for keeping home offices informed and engaged – impacting this strategic audience responsible for enterprise client retention.
• Help evolve Communications Resource Center (CRC) strategy – including content, training resources, and enterprise engagement programs.
• Partner with Sales on recommendations for strategic retention marketing support, including Premium Comm Support, as needed.
• Represent retention marketing and communication support externally when appropriate, as a means to strengthen strategic relationships.

Requirements

• Bachelor's degree in marketing, public relations, business management or related field preferred or equivalent work experience.
• 6+ years of retention marketing experience including segmentation and personalization; experience across channels including email, in-app, and SMS.
• Experience leading complex cross-functional initiatives and influencing stakeholders.
• Proven success executing data-driven retention and engagement strategies with measurable results.
• In-depth knowledge of marketing automation tools, preferably Eloqua.
• Experience using tools including WordPress, Contently, Asana, and Microsoft Office.
• Experience with eMoney's application is preferred.
• Business savvy, strategic, and decisive.
• Advanced understanding of retention marketing and enterprise client engagement methodologies.
• Ability to balance hands-on execution with strategic planning.