Lifecycle Marketing Manager

Responsibilities

• Own the Lifecycle Roadmap : Build email and SMS programs across the full customer lifecycle: prospecting and conversion, post-purchase and delivery, adoption, and retention. Decide what gets built first, and why.
• Build the Path to Membership : Educate and convert early sign-ups and waitlist interest, with the journeys and triggers that carry someone from first interest to first order.
• Own Post-Purchase Journeys : Build the journeys from order confirmation through delivery and the first months of membership, so members stay informed and connected to what their membership gives them. Device setup and the in-app experience sit with Product.
• Own the Campaign Calendar : Plan the marketing calendar of campaign sends, launch beats, and promotions, and build the templates and modules that make each send fast to produce.
• Retention & Personalization : Own Adoption and Retention : Build the adoption, renewal, and win-back flows that keep members engaged and bring lapsed members back.
• Segment and Personalize : Build segments and triggers from purchase, membership, and engagement data, so what a member receives reflects where they are and how they use the product.
• Work Inside the Claims Line : Claim-bearing messages go through medical, regulatory, and legal review. Build a library of approved language and templates so programs keep moving rather than queuing.
• Testing & Partnership : Test and Learn : Run a structured testing program across timing, offers, content, and journey logic, and use what you learn to decide what gets built next. Set and report conversion, retention, and engagement metrics for every program.
• Build It in the Platform : Set up and run the email and SMS platforms, flows, templates, and data feeds with MarTech and DTC. Hands in the tools, not only the brief.
• Partner Across the Member Journey : Work with Product on how lifecycle and in-app messaging fit together, with CX on what members tell us, and with the creative studio on copy and design.

Requirements

• Education : Bachelor's degree required.
• Experience : 4+ years in lifecycle, CRM, or retention marketing for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Subscription, membership, and connected-device backgrounds are strongly preferred.
• Built a Program from Zero : Has stood up lifecycle for a new brand, product, or program, not only optimized one that was already running. Knows what to build first when nothing exists.
• Full Funnel : Has owned journeys before and after purchase, from prospect nurture and conversion through post-purchase, retention, and win-back.
• Segmentation & Personalization : Builds segments and triggers from behavioral and purchase data, and knows when personalization is worth the added complexity.
• Platform Fluency : Hands-on in email and SMS platforms such as Klaviyo, Braze, Iterable, Attentive, or Postscript, including templates, flow logic, and data integrations.
• Educates and Converts : Has built pre-purchase journeys that educate prospects and convert them, ideally for a considered purchase with a membership attached.
• Builds Long-Term Value : Knows retention comes from delivering lasting value to members, not from tactics that hold someone a little longer. Comfortable with cohorts, churn, and lifetime value.
• Claims & Consent Fluency : Experience in health, wellness, or a similarly regulated space. Knows the consent rules for email and SMS and how to write inside claims constraints.
• Comfortable with Ambiguity : Can build while the brand, the positioning, and the claims framework are still being settled. Makes progress on partial information and changes direction when decisions land.

Benefits

• 100% covered Medical/Dental/Vision for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA