Lifecycle marketing manager

New York City, NY (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end CRM campaigns for boxing events and lifecycle activities, driving segmentation, personalisation, and testing to maximise engagement and revenue across markets.

  • Lead end-to-end CRM campaigns for boxing events and lifecycle activities
  • Coordinate testing, optimisation and cross-functional collaboration to improve commercial outcomes

Job Description

Responsibilities

  • Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention and subscriber growth.
  • Own CRM activity across key events including fight schedules, major bouts, PPV campaigns and always-on lifecycle programmes.
  • Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
  • Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
  • Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
  • Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
  • Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
  • Work cross-functionally with product, content, data and analytics teams across international markets.
  • Build strong stakeholder relationships and operate effectively within a global matrix organisation.

Requirements

  • 2+ years' experience in a CRM role
  • Proven experience delivering end-to-end CRM campaigns in a commercial environment.
  • Strong copywriting skills with an eye for creative detail and audience relevance.
  • Confidence working across segmentation, personalisation and CRM lifecycle activity.
  • Experience managing multiple priorities in a fast-paced, deadline-driven setting.
  • Excellent stakeholder management and communication skills.
  • Strong problem-solving skills and a proactive approach to delivering results.
  • Ability and willingness to work closely with UK and European teams.

Benefits

  • Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.

Salaries

Posted range

$60K/yr – $80K/yr

Taken straight from the job posting.

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Lifecycle marketing manager

SportAtlas · New York City, NY · On-site