Lifecycle Marketing Manager

Responsibilities

• Own the overall email operations flow across the organization, implementing automations to streamline processes and minimize error rates
• Manage and coach a team of two email developers who are responsible for building, testing, and scheduling campaigns.
• Become our email channel subject matter expert, ensuring external-facing emails follow industry policies and best practices informed by regular A/B Testing and deliverability monitoring.
• Lead weekly meetings with award program managers to review campaign performance and drivers, and identify performance insights
• Map user journeys and define automation requirements in partnership with our Marketing Automation Specialist.
• Collaborate with the Production team to create impactful graphics and assets for email communications.

Requirements

• 3+ years of lifecycle marketing experience, preferably in a startup environment or equivalent (B2B experience a plus)
• Strong understanding of modern marketing automation platforms ( Customer.io a plus) and how email campaigns are developed and executed end-to-end
• Track record of leveraging tooling, including AI, to optimize workflows, identify insights, and increase operational effectiveness
• Demonstrated project management skills and high comfort level with workflow software like Asana, Airtable, etc.
• High degree of comfort collaborating with stakeholders at all levels of an organization
• Thinks critically to translate data and human insights into actionable marketing recommendations and/or hypotheses for colleagues

Benefits

• Comprehensive health care plan (health, dental, vision) with 100% of employee premiums (and 70% for dependents) paid by company
• Annual enrollment options for FSA program, 401(k) Retirement Savings Plan, and TransitChek/Commuter program
• Company-sponsored life insurance benefit
• Paid annual leave, paid time off and paid sick leave