Lifecycle Marketing Manager
Sword
USA (Remote)
$93K/yr - $147K/yrIn-houseFull-timeMid level3+ years exp.
4 hrs ago
Lifecycle Marketing Manager
Anaheim, CA (On-site)
$75K/yr – $100K/yrMid Level5+ years expFull time
Posted 8 days ago
Job Summary
Own end-to-end CRM and lifecycle marketing initiatives across email, SMS, and push channels, from segmentation and automation to performance analysis and optimization.
- Lead audience segmentation, automation, and personalization workflows
- Develop loyalty program strategy for district visitors including entertainment visitors, office workers, employees, and residents
- Partner with digital, social, and guest experience teams to maximize customer data use
Job Description
Responsibilities
- Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
- Manage audience segmentation, automation, and personalization workflows
- Analyze campaign performance and recommend optimizations
- Partner with digital, social, and guest experience teams to enhance customer data use
- Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
- Perform other duties as assigned
Requirements
- 5+ years of CRM and email marketing experience
- Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
- Strong analytical skills with experience using data to inform creative and strategic decisions
- Experience managing large-scale CRM databases and integrations
- Background in developing loyalty programs to increase dwell time and spend
- Education – Bachelor’s Degree
- Experience Required - 5+ Year
- This position is on-site.
OCVIBE
OCVIBE is a welcoming hub of experience. More than just a place you visit, we’re where culture and community meet. Spread across 100 acres in Anaheim, we’ve designed a place made for discovery. Where walkable spaces, unique venues, and innovative culinary concepts bring people together and wellness and connectivity invite people to stay.
Salaries
Posted range
$75K/yr – $100K/yr
Taken straight from the job posting.
The middle of this range ($88K) is 15% below the median base salary for Lifecycle Marketing Manager roles in the United States ($103K).
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $119K. Based on 121 salaries.
Marketing Team
Marketing Team Size
11 (18% of company)
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
MC Joyce Lee
Senior Vice President, Marketing
At the company for 1 year 5 months
Shivam Lekhi
Director, Performance Marketing & Digital Content
At the company for 6 months
Brian Darney
Senior Director, Brand Marketing
At the company for 2 years 6 months
Jennifer Chapman Riordan
Director, Marketing Planning & Integration, OCVIBE
At the company for 5 years 6 months
Traffic Signals
Monthly Visitors
10.8K
Monthly Google Ads Budget
$290
Traffic Source Mix
Search
37.4%
Direct
47.3%
Referral
6%
Social
8.3%
Paid
0.8%
Headcount Trend
Current headcount: ~61
Links
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