Lifecycle Marketing Manager (Members)

Responsibilities

• Build the welcome series, member education and onboarding workflows, including first-visit and benefit-use reminders
• Build and manage always-on journeys that close the education gaps we find in CX support requests and cancellation reasons, including re-engaging members who haven't used their benefits
• Partner with CX to capture and categorize cancellation reasons consistently, so every lapse tells us something we can act on
• Write member-facing copy and create on-brand assets for email, SMS, landing pages, newsletters, in-app messages, FAQs and renewal communications
• Own the content calendar, personalizing by member behavior, pet needs (species, life stage) and lifecycle stage, with seasonal campaigns tied to moments like dental health month and flea/tick season
• Build, launch and grow a formal member referral program, along with member perks, partner offers and community moments, then test messaging, timing and channels and report on results

Requirements

• 4+ years experience in lifecycle marketing or subscription/membership-based marketing
• Experience building programs across more than one lifecycle stage (ex. onboarding, engagement, renewal)
• Strong copywriting, with a portfolio of customer-facing emails and campaigns you wrote yourself, and the ability to wireframe or create your own emails, landing pages and assets
• Hands-on journey building in an email or marketing automation platform, including segmentation, personalization and A/B testing
• Experience using member data to improve benefit usage, retention, referrals or payment health
• A builder mindset, with a track record of taking work from an initial idea through launch

Preferred

• Pet, veterinary or healthcare industry background
• Experience developing referral, loyalty, member perks or community programs
• Experience turning CX feedback and cancellation reasons into education and engagement campaigns
• Familiarity with Marketo, Customer.io or similar platforms (including SMS or in-app messaging), design tools like Canva or Figma, and AI tools for ideation and execution

Benefits

• Day 1 medical/dental/vision benefits
• Flexible time off + 11 Snout calendar holidays
• Paid parental leave