EverPro - Lifecycle Marketing Manager (Remote, US)

Responsibilities

• Own lifecycle strategy and experience direction across assigned customer journeys, segments, or products.
• Identify opportunities to improve activation, conversion, engagement, retention, reactivation, and expansion.
• Translate business priorities and customer insights into lifecycle initiatives with clear hypotheses and measurable outcomes.
• Prioritize opportunities based on expected business impact, customer value, and feasibility, using data and directional estimates to inform decisions.
• Design, launch, and optimize personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels.
• Define target audiences, customer needs, desired behaviors, segmentation, and behavioral triggers to deliver timely, relevant lifecycle experiences.
• Manage evergreen lifecycle programs and support product launches, feature adoption, and growth initiatives.
• Design and execute experiments to improve lifecycle performance and business outcomes.
• Analyze customer behavior, journey performance, and experiment results to identify drivers of success and opportunities for improvement.
• Translate insights into actionable recommendations for ongoing optimization and growth.

Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles.
• Experience owning customer journeys tied to measurable business outcomes, not just channel execution.
• Experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments.
• Strong analytical skills, including experience with segmentation, experimentation, and performance optimization.
• Experience working with marketing automation or customer engagement platforms.
• Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives.

Preferred

• Experience with Braze, Iterable, HubSpot, or similar customer engagement platforms.
• Exposure to subscription monetization, feature adoption, payments, upsells, or reactivation initiatives.
• Familiarity with behavioral event data, product analytics, and customer economics.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program