Lease Marketing Manager

Responsibilities

• Contribute to lease marketing strategy: bring ideas to planning conversations, spot gaps in how we reach brokers and prospects, and propose campaigns, content and tests, not just execute them.
• Produce leasing collateral: broker flyers, leasing decks, and general materials such as leave-behinds and brochures, in our brand voice and on deadline.
• Manage our listings on CoStar, LoopNet, CREXI, The Listings Project and the Industry City website, and keep availability accurate and current.
• Direct space and tenant photography: brief and manage photographers, then retouch the images yourself in Photoshop (remove objects, clean up spaces, color-correct) and use AI tools for virtual staging.
• Write, build and send our broker newsletter in Mailchimp.
• Create LinkedIn content for the Industry City company page, with a focus on tenant stories and our core industries, and manage the content calendar with our content coordinator.
• Join PR calls with our agency to find tenant stories and turn them into content for LinkedIn, the broker newsletter and leasing materials.
• Manage invoices and spend tracking for our agencies, listing platforms (CoStar, LoopNet) and print vendors, and work with the Head of Marketing on where our advertising budget goes.
• Support B2B and industry events on campus (such as tech, robotics and climate events) as needed.
• Update leasing pages on our WordPress site and content in our tenant app.

Requirements

• 4 to 6 years of marketing experience, with at least 2 of them in commercial real estate marketing (landlord, developer, brokerage or flex/coworking operator).
• Strong design skills in Canva for flyers, decks and collateral, and working knowledge of Adobe Photoshop for image retouching and object removal.
• Strong command of AI tools (Claude, Gemini or similar) for writing, research and image work, including virtual staging, with the judgment to fact-check and edit what they produce.
• Hands-on Mailchimp and WordPress experience.
• Clear, specific writing. You can write a broker flyer that leads with specs and a LinkedIn post that tells a real story, and you know the difference.
• A point of view on marketing. You come to meetings with ideas and can explain why they'd work.
• Experience managing vendor relationships and tracking marketing spend or budgets.
• Interest in commercial real estate and development, comfort working with leasing teams, and an understanding of how a space actually gets leased.

Preferred

• Experience with CoStar, LoopNet or CREXI listing management.
• Experience with Airtable, Pipedrive or another CRM.
• Knowledge of Brooklyn and the NYC office, industrial and flex markets.