Lead Specialist, Retail Media (i-Health) -NY/NJ/CT

Responsibilities

• Retail Media Strategy & Planning
• Develop retail media strategies for Culturelle, AZO, and Estroven that align with brand, ecommerce, and business objectives.
• Identify opportunities to grow market share, increase product visibility, drive trial, and improve conversion across Walmart and Target.
• Recommend investment allocations based on promotional calendars, product launches, competitive activity, and business priorities.
• Align on campaign strategies and activations needed to accelerate business with direction from account sales leads.
• Partner closely with Brand Marketing, Sales, Media, and Analytics teams to ensure alignment of retail media efforts.
• Campaign Management & Execution
• Serve as the day-to-day operator for Walmart Connect and Roundel media programs; build, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Display, Video, Offsite, and other available retail media formats.
• Manage audience targeting, keyword strategies, bidding, budgets, flighting, and creative implementation; monitor pacing and performance; and conduct ongoing optimization to improve ROAS, visibility, share of voice, and conversion rates.
• Understand, interpret and action Scintilla module insights to optimize campaign effectiveness; maintain campaign calendars, budget tracking, and operational documentation.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Analytics, or related field.
• Minimum 1-3 years of experience in CPG, retail media, digital media, ecommerce marketing, or performance marketing.
• Strong understanding of retail media network fundamentals and performance marketing principles.
• Knowledge of 3rd party retail media tools.
• Proficiency in Microsoft Excel and performance analysis.
• Strong communication and presentation skills.
• Ability to manage multiple brands, priorities, and deadlines simultaneously.
• Experience managing sponsored search, display, and audience-based media campaigns preferred but not required.

Preferred

• Experience managing sponsored search, display, and audience-based media campaigns preferred but not required.

Benefits

• In addition to base salary, we also offer a comprehensive total rewards package, inclusive of annual incentive pay, a retirement savings plan, health care coverage,paid time off, recognition programs and a broad range of other benefits. All benefits and incentives are subject to eligibility requirements.