Responsibilities

• Develop and execute messaging and creative strategy for SMC acquisition marketing campaigns based on business KPIs, industry trends and customer insights
• Own and develop customer centric content strategy that directly supports SMC’s global revenue programs
• Ideate on content initiatives in order to improve overall engagement and conversion rates for marketing creative
• Lead Ads Growth and Data Science teams to test and learn content and messaging for breaking through with high value advertisers and to optimize marketing content for specific audience segments and customer journeys
• Stay ahead of industry trends in order innovate on content and provide customers with relevant education on advertising
• Lead content creation with design, web development and copywriting teams to create educational content for the small and medium business audience
• Provide ideas to continuously up level external-facing SMC advertiser acquisition content across all products.

Requirements

• BS/BA degree or equivalent years of experience
• 8+ years experience in building and creating marketing content

Preferred

• Direct experience with hands on sales enablement content creation
• Passion for change, Snapchat, and creativity!
• Experience with Google Analytics and Figma is a plus

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!