Responsibilities

• Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
• Lead annual marketing planning and execution, including support for flagship customer events (Veeva Summit and Crossix Audience Day).
• Build and scale a multi-channel content engine (thought leadership, blog posts, site copy, videos, and infographics) to elevate market presence and adapt assets into high-quality derivative content for vertical sub-segments.
• Create targeted go-to-market programs for new product offerings and product innovations to drive pipeline demand.
• Empower sales teams with high-impact product messaging, field enablement materials, and competitive intelligence tools.
• Translate customer success stories into authentic reference selling assets and impactful programs that accelerate adoption.
• Lead, mentor, and retain a high-performing team of product and field marketing professionals.
• Partner seamlessly with Crossix leadership across Strategy, Sales, and Product to ensure strategic alignment and cross-functional execution.

Requirements

• 10+ years of B2B marketing experience with 5+ years leading marketing teams.
• Strong background in product marketing at ad-tech or media companies.
• Demonstrated capability to translate complex technical capabilities into clear, concise, and persuasive messaging and compelling thought leadership.
• Proven track record of launching go-to-market programs.
• Exceptional collaboration and leadership skills, with a track record of partnering closely across Sales, Strategy, and Product teams.
• May be required to work on-site in the office on an as-needed basis.

Preferred

• Life Sciences industry experience or working with businesses providing high-value solutions to life sciences companies.
• Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, Hubspot).

Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program