Responsibilities

• Own B2B pipeline generation. Take direct accountability for qualified pipeline, bookings, and related revenue outcomes.
• Build and run programs yourself. Personally architect and execute demand gen and event programs.
• Connect the full funnel. Design and optimize audience creation, segmentation, lead qualification, nurture, and Salesforce handoff, and stay engaged through to conversion.
• Activate the market. Drive campaigns, partnerships, events, and content distribution, and identify new channels — proactively, not by waiting for direction.
• Make and defend investment calls. Bring a clear point of view on what good B2B marketing looks like at Apartment List, and make smart, sometimes contrarian, bets on where to invest our budget.
• Move at speed. Test quickly, learn, and iterate rather than waiting for perfect attribution models or top-down direction.
• Create healthy accountability with Sales. Partner with Sales leadership to ensure timely lead follow-up and conversion, and hold the line when that accountability slips.
• Manage high-stakes moments. Lead and attend national event execution (NAA, AIM, etc.) and manage senior stakeholder input under pressure, with the seniority to make real-time calls.
• Manage a lean team of 3-4. Directly manage a small team across demand gen, events, and campaigns.
• Partner cross-functionally. Work closely with GTM Strategy, GTM Ops, Sales, Product, Partnerships, Brand, and Enablement to keep B2B marketing aligned with broader GTM priorities.

Requirements

• 8+ years of B2B SAAS/tech marketing experience, including 3+ years managing a team, with a track record of staying hands-on rather than moving fully into oversight.
• Deep practitioner expertise in demand generation or events — someone who has personally built and run B2B marketing programs.
• A track record of pipeline ownership , with direct experience being measured against pipeline, bookings, or similar revenue metrics, and building dashboards and reporting that provide clear visibility into performance, trends, and outcomes.
• Full-funnel fluency — comfort operating across audience creation, segmentation, lead qualification, nurture, and handoff to Sales/Salesforce.
• A strong, defensible point of view on marketing strategy, with the confidence to make and stand behind investment decisions.
• Bias to action — a demonstrated willingness to test and move without waiting for perfect data.
• People management experience , with demonstrated success leading a lean team, prioritizing where to invest, and ensuring resources and spend are tied to the highest-impact outcomes.
• Executive presence — able to manage high-pressure event moments and navigate senior stakeholder input with confidence.
• Cross-functional operating experience in a B2B or B2B2C organization.
• Fluent with the B2B GTM stack — hands-on experience with Salesforce, HubSpot, Iterable, Looker, Gong, and LinkedIn, and comfort picking up new tools quickly.

Preferred

• Preferred: experience in marketplace, SaaS, or PropTech environments. Multifamily expertise is not required, but you should be able to get up to speed on new customer segments quickly.