Responsibilities

• As Marketing Manager, you will be responsible for developing and managing marketing strategies that reflect the brand’s heritage while propelling it forward. You will oversee marketing campaigns from concept to execution, analyze market and consumer trends, and ensure CD Peacock’s voice and identity are consistently communicated. This role blends strategic planning, creative thinking, and data-informed decision-making to build customer engagement, brand equity, and business results.
• Lead the planning and execution of marketing campaigns across digital, social, print, email, and in-store channels
• Develop 360° campaign strategies that support product launches, brand moments, and seasonal promotions
• Manage the marketing calendar and collaborate cross-functionally to ensure alignment and on-time execution
• Partner with internal departments (sales, ecommerce, client development, creative) to ensure messaging and goals are unified
• Conduct market research and competitor analysis to identify opportunities and inform campaign direction
• Champion brand storytelling with a sharp eye for luxury positioning, customer insights, and content innovation
• Mentor and guide the marketing team, fostering an innovative, collaborative, and high-performance culture
• Oversee the Social Media & Marketing Assistant and delegate executional tasks where appropriate
• Collaborate with external partners, including agencies, designers, influencers, and vendors

Requirements

• Strong background in luxury retail marketing
• Strong knowledge of and passion for jewelry and watches
• 8+ years of experience in strategic marketing, including campaign ownership
• Hands-on experience managing both traditional and digital marketing channels
• Proven track record managing campaigns, teams, and external vendors
• Deep understanding of social media platforms, from functionality to paid advertising products
• Strong creative skills with the ability to develop innovative and original ideas
• Strong proficiency in digital media and social media metrics, analytics, and monitoring tools
• Strong Photoshop and video editing skills for high-quality content creation
• Strong copywriting and editorial skills with the ability to quickly adopt, shift, and evolve tone of voice (editorial or copywriting experience required)

Benefits

• CD Peacock offers a competitive compensation and benefits package, including health benefits, paid time off, employee discounts, and opportunities for professional growth.