Responsibilities

• Strategy & Roadmap Development
• Develop and own the comprehensive Amazon advertising strategy across accounts, defining optimal budget allocation, channel mix, and tactical roadmap to achieve growth objectives. Build and execute detailed monthly, quarterly, and annual plans aligned to revenue, ROAS, and TACoS targets. Identify opportunities for growth through new campaign structures, audience strategies, and emerging Amazon advertising product adoption.
• Financial Stewardship & Budget Ownership
• Command multi-million dollar advertising budgets with accountability for efficiency and scale. Lead forecasting, allocation modeling, and performance-to-plan analysis. Ensure capital is deployed against the highest incremental return opportunities. Own budget pacing for assigned brands, proactively identifying performance issues and implementing corrective actions.
• Performance & Full-Funnel Leadership
• Architect full-funnel investment strategy across Sponsored Ads and DSP, balancing branded demand capture with non-branded growth initiatives. Define KPI guardrails including ROAS, blended CAC, NTB %, and TACoS to drive both efficiency and expansion.
• Analytics & Measurement Framework
• Elevate performance measurement standards across the organization. Partner with analytics teams to refine attribution models, leverage Amazon Marketing Cloud (AMC) insights, and implement structured testing frameworks. Translate complex data into clear executive-level recommendations.
• Amazon Marketplace Expertise
• Serve as the organization’s subject matter expert on the Amazon Advertising ecosystem. Guide advanced campaign structure, keyword strategy, placement optimization, audience segmentation, and incrementality testing across Sponsored Products, Brands, Display, and DSP. Act as the definitive internal authority on platform changes, best practices, and competitive advertising tactics.

Requirements

• 5+ years of progressive experience in performance marketing, with at least 3 years in a leadership role overseeing teams and multi-million dollar budgets.
• Demonstrated experience managing advertising budgets of $1M+/month with P&L awareness and a proven track record of efficient scaling.
• Experience managing multiple brand or client relationships simultaneously, with a track record of building trust and delivering results.
• Proficiency with bid management platforms such as Pacvue, Skai, or xNurta.
• Working knowledge of Amazon Marketing Cloud (AMC) for measurement, audience strategy, and attribution.
• A deeply analytical and data-first mindset, with the proven ability to translate complex data sets into clear, actionable insights and strategic recommendations.
• Exceptional communication and presentation skills, with the ability to articulate complex marketing strategies and performance data clearly and persuasively to an executive audience.
• Proven ability to lead and develop team members with a focus on raising performance standards across a portfolio or brands.
• Exceptional project management skills, with the ability to manage multiple complex projects, stakeholders, and deadlines effectively.
• Demonstrated ability to work effectively across functions, build strong relationships, and influence decision-making without direct authority.

Preferred

• Agency or accelerator experience managing a diverse portfolio of brands with varying margin profiles, catalog maturity, and strategic objectives.
• Experience with Amazon's full advertising ecosystem, including emerging ad products and beta programs.
• Proficiency with analytics platforms and business intelligence tools (e.g., Domo, Tableau, GMP).
• Experience with multi-touch attribution platforms and advanced measurement methodologies.
• A proven track record of ideating and executing innovative initiatives that drive business growth beyond core channel management.