Responsibilities

• Own the marketing plan and budget, and report results every week
• Find, pitch, and sign partnerships with lacrosse creators, coaches, clubs, and events, then make sure both sides deliver
• Be on the phone and in email with coaches, creators, and partners daily
• Run paid social, email, and App Store work, measured by people who actually use the app, not downloads
• Lead a small, mostly remote team plus freelancers
• Approve copy and creative, and make sure every claim is accurate and right for families
• Write, film, and edit content yourself when needed
• Build repeatable workflows in Claude for research, outreach, and content, and check the output before anything goes out
• Show up at tournaments, camps, and events during the season

Requirements

• A lacrosse background. You've played, coached, or spent real time in youth lacrosse, and you know how the year runs: spring season, summer tournaments, fall ball.
• 5+ years in marketing, including time leading people or programs
• Experience marketing a consumer app or product to parents. Youth sports experience is a big plus.
• Partnership or influencer deals you closed, and results you can point to
• Daily, hands-on use of Claude or other AI tools. Be ready to show us a workflow you built.
• Working knowledge of marketing tools like Meta Ads and product analytics
• Strong on the phone, and a clear, fast writer
• You watch the numbers that count: active users, retention, and cost to get each one
• Good judgment. You make calls on your own and know when something needs a second look.
• Comfort with firm rules for marketing to families: no promised results, consent before using athlete photos or video, and nothing marketed before it's live

Preferred

• Experience with Shopify, Airtable, PostHog, Slack, or Linear
• Comfortable on camera
• An existing network of lacrosse coaches, clubs, or creators

Benefits

• Health insurance for the employee
• Travel covered for the monthly office day and for events