Responsibilities

• Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape
• Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio
• Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation
• Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more
• Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions
• Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking
• Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives
• Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia
• Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
• Apply an analytical and data-first approach to product marketing activities: