Responsibilities

• Own the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic).
• Design and implement cross-channel journeys using Braze and related orchestration tools
• Build reusable triggers, templates, and journey patterns that scale across teams and use cases
• Partner with Data Engineering to design and operationalize Customer 360
• Use reverse ETL tools to sync customer profiles, traits, and audiences from data platforms into the CDP and Braze
• Ensure consistency of identity resolution, consent flags, and audience logic across systems
• Maintain clear ownership of marketing data definitions and source-of-truth alignment
• Support event-driven activation and near real-time personalization
• Define lifecycle signals and behavioral triggers that power journeys and messaging
• Ensure data quality, reliability, and observability across event pipelines

Requirements

• A senior-level Martech Engineer with strong ownership and execution mindset
• Comfortable leading complex initiatives while remaining hands-on
• 7+ years of experience in Martech, Marketing Operations, or Data Engineering
• Strong experience with:
• CDPs and reverse ETL tools
• Braze or similar lifecycle orchestration platforms
• Event-driven data architectures
• SQL and cloud data warehouses
• Advanced proficiency in Liquid templating logic (or similar personalization syntax) to handle complex loops, variable assignments, and fallback logic
• Managing a hybrid stack of activation tools (Email, SMS, Push) with experience resolving user identity and frequency capping conflicts between vendors.