Lead Marketing Management -– Marketing Transformation & Operations

Dallas, TX (On-site)

$144K/yr – $216K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own the design and continuous improvement of scalable marketing operating models across planning, execution, and measurement, while driving change, governance, and alignment across a large, matrixed organization.

  • Define and maintain end-to-end marketing operating frameworks
  • Drive alignment and adoption through communication and relationships
  • Connect technology considerations with operational needs

Job Description

Responsibilities

  • Define and maintain end-to-end marketing operating frameworks that span planning, intake, execution, optimization, and measurement
  • Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered
  • Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency
  • Continuously assess and evolve ways of working to keep pace with business needs and market dynamics
  • Connect competency and operational needs with technological considerations (MarTech, AI, GenAI, etc.)
  • Develops and delivers timely, credible, multi-mode communications that reflect the unique needs of different audiences
  • Build strong relationships to drive alignment, adoption, and sustained behavior change
  • Act as a change leader, balancing pragmatism with long-term operational maturity

Requirements

  • Minimum of 5 years of experience of marketing expertise in a large-scale, matrixed organization
  • Proven experience standardizing and scaling marketing processes in large, complex organizations
  • Deep understanding of marketing operating models and value chains
  • Demonstrated ability to enable teams through process clarity, governance, and change management
  • Strong data literacy with the ability to translate operational metrics into decisions
  • Bachelor’s degree in Marketing, Business Administration, Organizational Development, Liberal Arts or a related field is typical.
  • Master’s degree preferred.
  • Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field.
  • Experience with personalization and journey based marketing is a plus

Preferred

  • Experience with personalization and journey based marketing is a plus

Benefits

  • Medical/Dental/Vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
  • Paid Parental Leave
  • Paid Caregiver Leave
  • Additional sick leave beyond what state and local law require may be available but is unprotected
  • Adoption Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
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AT&T

3.4 Glassdoor

We understand that our customers want an easier, less complicated life. We’re using our network, labs, products, services, and people to create a world where everything works together seamlessly, and life is better as a result. How will we continue to drive for this excellence in innovation? With you. Our people, and their passion to succeed, are at the heart of what we do. Today, we’re poised to connect millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable. What are you dreaming of doing with your career? Find stories about our talent, career advice, opportunities, company news, and innovations here on LinkedIn. To learn more about joining AT&T, visit: http://www.att.jobs We provide in some of our posts links to articles or posts from third-party websites unaffiliated with AT&T. In doing so, AT&T is not adopting, endorsing or otherwise approving the content of those articles or posts. AT&T is providing this content for your information only.

Founded in 1983
Dallas, TX, US
175K employees (6,523 in marketing)
55% recommend to a friend
46% CEO approval

Salaries

Posted range

$144K/yr – $216K/yr

Taken straight from the job posting.

The middle of this range ($180K) is 58% above the median base salary for Marketing Operations Lead roles in the United States ($114K).

Marketing Operations Lead median pay in the United States

$115K/yr

Most pay falls between $103K and $166K. Based on 20 salaries.

See all AT&T salaries

Funding

Total Funding
$5B
Last Raise
$5B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $5B
  • Feb 2024
    Grant • $42.3M
  • Jan 2023
    Grant • $2.2M

Traffic Signals

Monthly Visitors
112.6M
Monthly Google Ads Budget
$7.3M
Traffic Source Mix
Search
22.5%
Direct
63.8%
Referral
10.9%
Social
0.6%
Paid
2%

Headcount Trend

Current headcount: ~178.7K

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