Lead Manager, Social Strategy & Content Creation

Responsibilities

• Reimagine corporate storytelling for social
• Help define and execute AT&T Corporate Communications’ LinkedIn and social content strategy to grow audience, engagement and relevance.
• Turn corporate news, reputation priorities, executive voices and company stories into content built for how people actually consume information on social.
• Develop original, social-native ideas rather than simply translating corporate announcements into posts.
• Build repeatable content franchises, formats and editorial ideas that give audiences reasons to follow AT&T.
• Create for the Feeds
• Write sharp, compelling copy, from a single great line to longer-form LinkedIn storytelling.
• Develop original concepts for short-form video, graphics, carousels, newsletters, executive content and emerging formats.
• Partner with designers, producers, videographers and other teams to bring ideas to life.
• Move seamlessly between planned storytelling and real-time opportunities sparked by news, social conversation and culture.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.
• Experience at the intersection of corporate communications, PR and social media, with an understanding of how owned content can strengthen a broader communications strategy.
• Demonstrated success creating and growing organic social content for a company, corporate brand, publisher or major organization.
• Deep fluency in LinkedIn and a track record of growing audience or engagement on the platform.
• Exceptional writing and editing skills, with the ability to make complicated subjects simple, interesting and human.
• Strong creative instincts and a portfolio that shows you’ve built ideas, formats or channels that earned attention and grew an audience.
• A pulse on culture and sound judgment about when and how a brand should participate.
• Comfort moving quickly and collaboratively within a highly matrixed organization, working across peers, executives, creative and production teams while experimenting and learning from performance.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance