Lead Field Marketing Program Manager

Responsibilities

• Translate strategic account priorities and sales objectives into account-based program strategies, including buyer personas, buying groups, engagement priorities, messaging, tactics, and success measures.
• Build and manage personalized one-to-one and one-to-few programs across digital channels, executive engagement, events, content, and direct outreach.
• Partner with Segment Marketing Strategy Lead and Sales to understand account plans, opportunity priorities, buying-group gaps, competitive dynamics, and customer or prospect challenges.
• Work with the Segment Marketing Strategy Lead to prioritize accounts and programs based on strategic importance, opportunity value, customer risk, expansion potential, buying-group engagement, and readiness for marketing support.
• Create program briefs, activation plans, timelines, content requirements, and sales follow-up recommendations.
• Coordinate with the Account-Based Experience operations team to activate programs in 6sense and related platforms.
• Monitor account engagement, intent signals, buying-group activity, opportunity progression, and sales feedback.
• Analyze program performance and recommend changes to audiences, messaging, sequencing, channels, and follow-up motions.
• Support account planning, executive engagement, pursuit programs, expansion motions, and other strategic account initiatives.
• Report on program results, including account engagement, meetings, opportunity progression, pipeline, expansion, and influence on revenue outcomes.

Requirements

• Bachelor’s degree or equivalent professional experience.
• Experience in business-to-business marketing, account-based marketing, revenue marketing, demand generation, field marketing, or a related discipline.
• Experience developing and managing integrated marketing programs for enterprise or strategic accounts.
• Experience with 6sense, Demandbase, or similar account-based marketing platforms.
• Experience partnering with Sales and cross-functional teams to support pipeline, opportunity progression, customer expansion, or revenue growth.

Preferred

• Experience with one-to-one or one-to-few account-based programs.
• Experience with strategic account planning, buying group engagement, executive engagement, or complex sales cycles.
• Experience in human capital management (HCM), payroll, workforce management, human resources technology, or enterprise software.
• Strong analytical, communication, project management, and presentation skills.
• Ability to travel periodically based on business needs.