Lead, Digital Marketing

Responsibilities

• Set the digital, social, and omnichannel strategy for all franchises and Harrow corporate channels, built on HCP and patient journeys.
• Run the shared intake queue, prioritizing requests from the franchise pillars and platforms based on demand impact.
• Own paid media planning and buying for HCP and consumer audiences with agency partners.
• Own website, SEO, and content strategy; govern modular content and asset reuse.
• Define segmentation, personalization, and channel mix rules using Analytics.
• Own digital KPIs and dashboards; report channel ROI to the Head of Marketing.
• Partner with Marketing & Commercial Operations, which administers the CRM and martech stack, on the technology roadmap.
• Lead and develop social and digital marketer(s).
• Develop field-facing digital tools and integrate digital into field efforts with Sales.
• Amplify KOL content platforms (e.g., video series) across digital and social channels.

Requirements

• - Bachelor’s degree; 10+ years in digital marketing, including 6+ in pharma, biotech, or healthcare; prior agency experience a plus.
• - Hands-on with at least three channels: web, email, paid social, programmatic, SEM/SEO.
• - Built omnichannel programs using CRM data.
• - Has taken digital assets through PRC/MLR review; knows FDA promotional, privacy, and social-media rules.
• - 3+ years managing people and agencies.
• - Demonstrated experience with SEM, SEO, web analytics, and Google Ads.
• - Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Preferred

• - HCP media planning and marketing-mix measurement.
• - Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.